Grand Central Optical
The fourth in a series of retail stores for this client, the shop occupies a long narrow space that runs from Madison Avenue through to the lobby arcade of the Roosevelt Hotel. The minimalist interior is dominated by a thirty-six foot long internally-lit sales counter. The window display incorporates a video projection of faces onto a plaster head.
BFA’s work for this chain won a First Place Retail Design Award from the ASID.
- Architekten
- Belmont Freeman Architects
- Jahr
- 2000
- Projektstatus
- Gebaut
Dazugehörige Projekte
Magazin
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Bau der WocheThe Three-Body Problem: Trapped in a Wave Sandwich
Eduard Kögel, Scenic Architecture Office | 13.04.2026 -
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